The Best of American Exports - Hooters Opens in Beijing
by Lauren Nemec
Now Chinese men can also say, "I only go there for the wings."
Hooters has recently opened a restaurant in Beijing, China. It's actually the fourth Hooters restaurant in China (the first is located in Shanghai), but the first in the conservative city of Beijing.
American expats, students and tourists will probably make up a large percentage of Hooters patrons, but the company is hoping that the concept of "sex sells" will also be true for Chinese consumers. Hooters also hopes to capitalize on the masses of visitors who will be visiting Beijing for the 2008 Olympic Games.
Waitresses at Beijing's Hooters wear the signature outfits of orange hot pants and tight tank tops as they serve up chicken wings and cold beer. The environment is very much the same as any Hooters restaurant found in the United States - but one aspect has been a little 'lost in globalization' - the name "Hooters" doesn't have the same connotations to the Chinese as it does to Americans. It simply means "owl".
Further reading - Globalization Gone Wild : Hooters Opens in China
Photo: Frederic J. Brown, AFP/Getty Images
Now Chinese men can also say, "I only go there for the wings."Hooters has recently opened a restaurant in Beijing, China. It's actually the fourth Hooters restaurant in China (the first is located in Shanghai), but the first in the conservative city of Beijing.
American expats, students and tourists will probably make up a large percentage of Hooters patrons, but the company is hoping that the concept of "sex sells" will also be true for Chinese consumers. Hooters also hopes to capitalize on the masses of visitors who will be visiting Beijing for the 2008 Olympic Games.
Waitresses at Beijing's Hooters wear the signature outfits of orange hot pants and tight tank tops as they serve up chicken wings and cold beer. The environment is very much the same as any Hooters restaurant found in the United States - but one aspect has been a little 'lost in globalization' - the name "Hooters" doesn't have the same connotations to the Chinese as it does to Americans. It simply means "owl".
Further reading - Globalization Gone Wild : Hooters Opens in China
Photo: Frederic J. Brown, AFP/Getty Images
Labels: Beijing Olympics, China, Globalization, International Business, Lauren Nemec
posted by Lauren Nemec at
8:33 AM
1 Comments:
funny, but I wonder how many young americans, or europeans, know the connotations of hooters.
jg
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