Welsh Demand Bilingual Services from Tesco
Campaigners in Wales are pushing for bilingual offerings at their local Tesco supermarkets. These activists claim that Tesco is responsible for pushing out local Welsh shops (where services used to be offered in Welsh), therefore Tesco has the duty to offer a bilingual shopping experience to its customers.
Among their demands:
- bilingual signage, promotional materials and product packaging (for Tesco label products)
- Welsh tannoy (loudspeaker) announcements
- language training for staff
Labels: International Business, Language News, Lauren Nemec, Translation and Localization Industry




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