American Express Not Lost in Translation
by Lauren Nemec
In addition to receiving world class services, rewards and privileges American Express card members now benefit from round-the-clock translation services. In case of emergency, American Express can connect its members to English-speaking medical and legal professionals, ensuring their customers never get lost in translation.
American Express has an interactive banner advertisement for these services floating around the internet. I discovered this elusive ad on msn.com's travel section in an piece entitled "Slideshow: 20 Great Travel Gadgets" (an interesting thing to look at in its own right- I am particularly interested in the Zadro Nano ultraviolet germ zapper). Unfortunately I haven't seen the ad since then.
If you can find the ad somewhere, play with it (and tell us where you found it by leaving a comment). It's actually pretty cool in that it entices viewers by offering voice translations of common travel phrases, printouts of these phrases, and even downloads of multilingual ringtones in Japanese, Mandarin, French, Russian and Spanish. Yes, your phone can say: "I don’t speak mandarin, but my phone does!"
"Are you lost in translation?
or
Are you a card member?"
In addition to receiving world class services, rewards and privileges American Express card members now benefit from round-the-clock translation services. In case of emergency, American Express can connect its members to English-speaking medical and legal professionals, ensuring their customers never get lost in translation.
American Express has an interactive banner advertisement for these services floating around the internet. I discovered this elusive ad on msn.com's travel section in an piece entitled "Slideshow: 20 Great Travel Gadgets" (an interesting thing to look at in its own right- I am particularly interested in the Zadro Nano ultraviolet germ zapper). Unfortunately I haven't seen the ad since then.
If you can find the ad somewhere, play with it (and tell us where you found it by leaving a comment). It's actually pretty cool in that it entices viewers by offering voice translations of common travel phrases, printouts of these phrases, and even downloads of multilingual ringtones in Japanese, Mandarin, French, Russian and Spanish. Yes, your phone can say: "I don’t speak mandarin, but my phone does!"
Labels: Japan, Language Fun, Lauren Nemec, Translation and Localization Industry
posted by Lauren Nemec at
8:57 AM
3 Comments:
I've also seen the American Express advertisement on weather.com, especially when looking at weather for non-U.S. locations.
Thank you for the nice post.
Thanks for reading, Stella!
Post a Comment
Links to this post:
Create a Link
<< Home